Do you want to attract more visitors to your website?
This is where the services of an expert online copywriter are essential.
Online copywriting is my area of expertise. Working freelance in Brighton, UK, I have extensive experience of writing punchy, exciting copy which appeals to readers and search engine spiders alike. What can my experience bring to your site? Visitors and sales.
Working in the field of Search Engine Optimisation, I often find two major misconceptions among website owners. These are:
Getting keywords into my site as many times as possible will make it perform well in the search engines.
This may have been true in the late nineties, but modern search engines penalise sites which are seen to be 'keyword stuffing'. It is important to get the balance just right.
My site is bound to rank better if it is very text heavy.
Again, this was once true. Luckily, you can now focus on having interesting, relevant text on your site as the search engines have become more intuitive as they've matured.
You will find numerous copywriters with 20 years of experience writing for this magazine and that airline, but, chances are, they will not understand the nuances of good online copy. A part of my job is to keep up with the latest developments in the search engines to ensure your site performs as well as it deserves to.